Shop Local Roc

Inspired by Coachella, this event brings the west coast’s famous celebration of Music, Art and Fashion to East coasters turning College Town in Rochester, NY into boho heaven with bands, boutiques, vendors, performance art, and refreshments.

On Saturday Sept. 26th from noon-5pm, Rochester A-List, Roc City Creative, and local boutiques, spas, and independent jewelry designers are joining forces to present a truly unique event.

Local bands and performers will set the vibe for a fall shopping and entertainment experience.

The College Town shopping experience includes pop up boutiques by Ruffles, Paislee, Carrie George, Panache, breathe, Benrus, the Fashion Taxi by E & K, Heads Up Hats, JBRD, and Peppermint along with wares from local designers and artisans including: Jewelry By Artwark, Premier Designs, Lucends, Fahsye, Carrie George, Machinator Chaos, Monat, Gods n Gladiators, Jamberry, Miche Bags, and more.

Stage side pampering will include chair massage, henna tattoos, and a full service braid bar, a popular hair trend that has been sweeping across the country’s best salons from LA to NYC.

Live outdoor music includes 4 local bands- Rochester’s own Elephino, Amanda Ashley Trio, and That Party Band, and Buffalo’s Lazlo Hollyfeld.

A food rodeo will feature indoor and outdoor options from the College Town Restaurants including Jimmy Johns, Corner Bakery Cafe, Grappa, breathe, Moe’s, Insomnia Cookies, Constantino’s Market, Saxby’s Coffee, and the Beer Market.

Other event highlights will include: Photo Booth, the Brainery, tastings from Honeoye Falls Distillery, The Beer Market’s outdoor beer and wine garden, lawn games, and more.

Art Activities: Explore your creative side. Barnes and Noble is hosting Paste Paper Making with The Genesee Arts Center from 1-3pm and Coloring For Adults 4-6pm. details

This event is complimentary. See who is going on facebook.

The Roc ‘ella Charity Fashion Show begins at 5:30 pm. Read more.

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